In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as other truths about modern-day B2B advertising. We discuss just how the acquiring journey is currently completely fragmented and also the manner in which community building can aid marketers retake control of the explorati… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, as well as other truths concerning contemporary B2B advertising and marketing. We go over exactly how the acquiring journey is now entirely fragmented and also the way that area building can assist online marketers take back contro… Read More